What We Do

Monitoring and Assessment, Measurement and ranking


* Creating composite index to measure Agency among women and adolescents

* Validating Ranking Indicators of NITI Aayog’s ‘Aspirational Districts’

Impact Assessment

for Centre for Catalyzing Change
Endline Evaluation and/or Situation Assessment of
* EACH Programme, a collaboration between Health and WCD
* Digital Literacy Initiative to empower Adolescent Girls through CSR
* Baseline for RKSK – the GOI flagship adopted programme for adolescents

Qualitative Research


* Campaign Diagnostics for a Sanitation Behaviour Change Communication’s Campaign
* Analysis of Qualitative activities using Atlas Ti for White Ribbon Alliance
* Observations & In- Depth Interviews to understand disrespect & abuse during child birth

IRB Approval Process


* Designing and preparing IRB dockets

* Presentation to the Ethics Review committee for approvals

Analytical Documentation


* Data Compilation and Desk Research for various topics for C3 (Centre for Catalyzing Change)
* Documentation of information on access to water and its impact on women’s life
* Preparing analytical reports with extensive Literature review to support policy brief documents

Reach and Recall, Communications Research


for BBC Media Action

Measurement of Reach & Recall, and Campaign Diagnostics for a Sanitation Behaviour Change Communication’s Outdoor Campaign

Our Clients

c3
bbc
frnd
Tata Trusts
Care India
Engender Health
White Ribbon Alliance India
The Urban Catalysts
Dasra
Grameen Foundation
intsthi
frnd
IPE
Kantar
HCL Foundation

Testimonials

What our clients have to say about our work!

Centre for Catalyzing Change

“Craft Consultancy is a trusted partner for all our Research requirements. Their deep understanding of the domain provides useful insights for the program team.” – Mercy Manoranjini, Senior Advisor- Monitoring & Evaluation, Centre for Catalyzing Change (Formerly CEDPA India)

FREND

"The contribution of M/S Craft Consultancy to the Aspirational Districts Project of NITI Aayog has been immense. The insights and deep understanding of Ms. Charu Sheela on the subject has helped us deliver the project to the satisfaction of our donors Tata Trusts” – Sandeep Nair, COO, Foundation of Rural Entrepreneurship Development, a foundation supported by Google and Tata Trusts

FREND

"It was a pleasure working with you (Varun Kumar), Charu and the team and I hope to do so again in the near future." – Reethira Kumar, Senior Project Manager, WASH, BBC Media Action (India) Limited

About Us

We provide tactical solutions to business and social organizations with focus on quick turnaround and quality!

Charu Sheela

Charu Sheela

She has 20 years of experience in Market Research and Development Sector with varied portfolio. She has been with Social and Rural Research Institute (SRI), IMRB International as Group Business Director

Vrij Bala

Vrij Bala

She is a Management Professional with 16 years of global experience in Research, IT and Training/Education industry. She is reponsible for CAPI development, analysis, usage & development of tools using python.

Varun Kumar

Varun Kumar

He has 10 years’ experience in Market Research and Marketing/Branding. He kicked off his professional endeavour in 2007, working for IMRB for its telephonic research centre and Social Research Division.

Contact Us

Contact us with any questions regarding our offerings, to partner with us or for freelance opportunities.

Registered Address

212, VII Cross, VI Main,
JRD Tata Nagar, Kodigehalli,
Bangalore - 560 092

Communication Address

B-404, Jaipuria Sunrise Greens,
Indirapuram, Ghaziabad,
UP-201 014

© CRAFT Consultancy 2023                                      Contact us @ +91-9891209222 | +91-9891951848 | charu.sheela@craftconsulting.in